Design : Ichii-senShin

Design Name: Ichiisen-Shin（一意専心）

A four-character idiom deeply rooted in Japanese tradition, akin to a famous saying.

Meaning of the Phrase

“Ichii” (一意) signifies an unshakable focus on a singular goal, impervious to external noise or distractions.

“Senshin” (専心) represents the wholehearted devotion of one’s heart and mind to that pursuit.

Concept

In today’s digital age, information is more accessible than ever.

However, within this vast sea of knowledge lies misinformation, distortion, and the pervasive issue of online harassment.

Many struggle to hold on to their sense of self, their minds fractured by the relentless flood of opinions and scrutiny.

This design features a scar on the lips, symbolizing the unseen wounds inflicted by words.

Yet, it also embodies the resilience to rise above them, to cast away distractions, and to forge ahead with unwavering conviction.

It is a tribute to those who stand firm in their beliefs, unswayed by the noise around them—a testament to true focus and inner strength.

The dress worn by the model has been carefully repurposed from an antique traditional Japanese kimono, skillfully transformed into a modern dress. While the exact age of this exquisite kimono is unknown, it was graciously entrusted to us for the sake of our brand.

Japan holds a rich heritage of beautifully preserved traditional kimonos, and we aspire to showcase their timeless elegance to the world.